Book Moda Sposa, from: Agenzia Italiana Esportazione

Binding: Magazine
First Issue Lead Time: up to 6 months
Format: Magazine Subscription
Issues Per Year: 2
Label: Agenzia Italiana Esportazione
Magazine Type: Trade magazine
Manufacturer: Agenzia Italiana Esportazione
Number Of Issues: 2
Publisher: Agenzia Italiana Esportazione

Is the most recent magazine devoted to FASHION for BRIDES. In fact BOOK Moda SPOSA, has decided to face the topic by dealing with the most known names in fashion only. The bi-annual publication proposes a global vision of either the bride in Summer & the bride in Winter.

Book Moda Sposa

The New Rules of Marketing and PR, by: David Meerman Scott

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.